Kaushik Adhikary is an electronic publisher and serial blogger with no fewer than 7 blogs
to her name. Kaushik lives in Navi Mumbai, a suburb of India's financial capital, Mumbai. I
spoke to Kaushik over a rather crackly phone line at 2 a.m. her time. Don't bloggers ever
sleep?
JH
How did you get into blogging?
PS
As a publisher I found it an easy way to post new
information online. I started off in 2003 and I found it a very convenient way
of posting stuff I could not write about in my newsletter. I found it a very
easy add-on to e-zine publishing.
JH
You've got several blogs. How much time do you spend
on them?
PS
I guess I spend about 3-4 hours a day. It's not just posting, it's also
reading up on news, compiling news and then posting stuff.
JH
Would you say that blogging is your business?
PS
Yes, it is to some extent. It's a way of growing my business.
I use it a lot to enhance my search engine listings. I've got very good results
using blogging. Even though I've only been using Blogger and Wordpress, I'm
quite happy with the results I've got with them.
JH
What do you do to increase the traffic?
PS
I write articles, I sometimes compile the posts I write
into articles. I also blog about what other people are saying. If you write
useful information, people will link to you. You get traffic without even
asking for it.
JH
How much traffic do you get to your blogs?
PS
It's not much because as I'm using Blogger, which doesn't
give me the opportunity to ping back someone's blog and stuff like that, but I
do link to other people's blogs and they get to know where I'm linking to.
JH
Have you any idea how many visitors you get?
PS
I wish I knew better. I haven't been able to track that
very well. I can see that people are referring to posts I've made in my blog.
They comment on my blog and thank me for posting.
JH
How do you measure the effectiveness of your blogs?
PS
So far I've been measuring the effectiveness in terms of
search engine rankings. I also measure effectiveness by the kind of publicity
you can get for yourself. When someone like Steve Rubel blogs about something
you wrote, you know that you're getting noticed. I measure the success by the
kind of visitors I get because of my blog posts. It's a brand building
exercise, it's not just in terms of sales and profits. Blogging is more about
building relationships. I think blogging has also helped me to do that, so
that's also how I measure the effectiveness.
JH
How would you describe your blogging voice? Do you
have a particular style?
PS I have different
blogs for different purposes. Some of them are just useful resource blogs where
I just post news and updates and stuff like that. I don't comment a lot on
those blogs but there are a couple of blogs where I post mainly opinions and
rants and stuff like that. I tend to be a little controversial at times, I tend
to be provocative. I make 
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন